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Troy Adams

Troy Adams is the Managing Director of Crossware Mail Signature, the most trusted email signature solution. Troy is also a tech investor, director of companies like GRT, Boost, Hakkasan, Novikov and more. Being a curious tech enthusiast, Troy is passionate about providing innovative solutions that are driven by value and growth in multiple industries.

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GDPR-Email-Disclaimer-Examples

GDPR Email Disclaimer Examples

Are you looking for GDPR email disclaimer examples? If yes, then you need to read this article. We have previously written an article in which we defined email disclaimers and their importance. It was noted then that different regions have different regulations relating to email disclaimers. The US has its own regulations, while the EU …

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Press Release: Crossware to Fuel Global Expansion with European Acquisition

Press Release: AUCKLAND, New Zealand, July 28, 2022 New Zealand headquartered Software as a Service (SaaS) B2B tech scale-up Crossware and the eKomi Group today announced the acquisition of leading German email signature provider Gangl.de as part of its global expansion. Crossware, a world-leading email signature solution for Microsoft 365, Microsoft Exchange and HCL Domino with …

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email signature marketing strategy

Why is an email signature important in a company’s marketing strategy?

Benefits of Email Signature A personalised and unified email signature increases your brand awareness and unique brand position within the market. Every email that you send has the brand message in it and therefore conveys it to the reader. With repetition, the product value will increase, as people internalise information through repetition. Also, an email …

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Press Release: Crossware Reveals New Global Identity

Release: Auckland, New Zealand – Wednesday, 28 June 2022 Crossware, world-leading email signature solution for Microsoft 365, Microsoft Exchange and HCL Domino, today announced a corporate rebrand and launch. The timing of the recent corporate branding transformation aligns with the organisation’s desire to breathe a new sense of purpose and passion, bolstering employees and signalling …

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