Press Release: New Zealand tech firm Crossware attending leading tech tradeshow the GITEX Global Conference in Dubai


PRESS RELEASE: AUCKLAND, New Zealand, Friday, 13th October 2023


New Zealand-headquartered Software as a Service (SaaS) tech scale-up email signature management platform Crossware is attending the largest and most inclusive tech show in the digital economy, the GITEX Technology Week in Dubai.

Held across five days from Monday 16th October through to Friday 20th October 2023, the event brings together the world’s most innovative enterprises and best minds to elevate business, economy, society, with over 180,000 visitors travelling to Dubai, to see the most advanced technologies spearheading digital transformation across multiple industry and government sectors.

According to Crossware Managing Director, Mr Troy Adams, this opportunity to attend one of the world’s leading technology and digital economy events comes at a time of rapid global growth for the business. 

“Both Crossware General Manager Peter Molyneux and I are excited to attend this event as it comes at a time of rapid expansion for Crossware in Europe and Australasia,” said Mr Adams.

“More and more businesses ranging from mid-tier firms to enterprise-size clients and government organisations are utilising the platform to provide greater central control around brand, marketing, and compliance. We are attending GITEX Technology Week as part of our ongoing focus on showcasing our innovative and compliant solutions for government organisations or private sector clients alike.” 

Crossware, is a world-leading email signature solution run from Auckland, New Zealand for Microsoft 365, Microsoft Exchange and HCL Domino with over a million global subscribers is fast becoming one of the premier centralised platforms for email signatures globally – allowing its primarily business-to-business clients the ability to manage the email signatures of thousands of employees. 

It is a homegrown success story with its software used annually on 1.8 billion emails across 80 countries – representing a 10 per cent share of the global email market. It was acquired in 2021 by the eKomi Group – a leading eCommerce partner for online retailers. 

For General Manager, Peter Molyneux the decision to engage with an event like GITEX is to highlight the game-changing features Crossware provides for multiple sectors.

“Our ability to allow sales teams to promote their services and products, IT managers to centrally manage, control and protect organisations using our technology, legal teams to ensure compliance with all communications and marketing teams to deliver brand consistency is virtually unmatched,” Mr Molyneux said. 

“This is why we are so excited to attend as we believe we are showcasing to some of the world’s leading organisations how transformative and innovative we are, while also helping our clients to communicate more effectively with their stakeholders.”

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