Email signature management solution provider Crossware expands its African footprint at GITEX Africa 2025
Marrakech, Morocco – April 2025 - Crossware is continuing to build its African footprint with the world-leading email signature solution provider exhibiting at GITEX Africa, as part of its expansion plans.
Held from the 14th - 16th April in Marrakech, Morocco, GITEX Africa is the largest tech and startup show in the continent, showcasing the diversity of its rapidly growing economies and innovation sector.
Crossware is growing its market presence in strategically selected countries across the continent, like Morocco and South Africa, where there is strong demand from private and public sector organisations to streamline email communications.
According to Crossware Managing Director Troy Adams, specific areas across Africa are presenting as key growth markets for Crossware as organisations look for turnkey email signature management solutions.
“Our attendance at GITEX Africa 2025 follows the success of our exhibit last year that has us increasing our presence in countries like Morocco and South Africa,” said Mr Adams.
“As a business we recognise the demographic, innovation and economic surge occurring across certain parts of Africa, with government and private sector organisations requiring a tool to manage email communications. Crossware’s email signature management solution, provides this capability by transforming this communications channel into a brand, compliance and marketing tool that seamlessly works within Microsoft 365, Microsoft Exchange, HCL Domino and Google Workspace ecosystems.”
As a leading platform for email signatures globally, Crossware’s software is used on over 1.8 billion emails annually across 80 countries, giving it a 10 per cent share of the global email market.
Its business-to-business clients benefit from the ability to manage the email signatures of thousands of employees while maintaining compliance with legal standards and reinforcing marketing messaging.
Crossware’s focus at GITEX Africa 2025 will be to showcase its solutions to government organisations, along with emerging organisations across various sectors including finance, insurance, distribution, and cloud services.
For Troy Adams, this demand is what is driving Crossware’s focus on the African market.
“Put simply, our email signature management solution enhances operational efficiencies, while unlocking marketing and compliance opportunities in a cost-effective manner,” Mr Adams said.
“This combined with our ability to scale from five users to 5,000 is an attractive proposition for public and private sector customers in certain African countries and this demand is what is driving our investment here as we see the current and future potential. That’s why members of our executive leadership and technical solutions team will be there to showcase our email signature management solutions to showcase our commitment to our current clients and open the door to future engagements.”
Crossware will be exhibiting at Africa's Largest Tech & Startup Show, GITEX AFRICA from the 14-16 April 2025.
For more information about Crossware Email Signature and to explore our innovative solutions, please visit crossware365.com.
About GITEX AFRICA
The Largest Tech & Startup Event in the African Continent, amplifies Africa’s digital aspirations and achievements. Be part of a collaborative global event that presents an untapped market of limitless opportunities, provides global reach to Africa’s home-grown tech, and upskills the workforce to inspire the world to create and innovate. Supercharge Africa's potential to access and build core tech infrastructure, and enable global tech players, policy-makers, start-ups, investors, and talent to realise true acceleration in the world’s rising tech continent.
About Crossware
Crossware is a global leader in email signature solutions, trusted by organisations around the world to deliver consistent, professional, and compliant email signatures. With a focus on innovation, reliability, and customer success, Crossware’s solutions empower businesses to elevate their communications and achieve their goals. For more information, visit crossware365.com.
For media inquiries or to pre-book a meeting with Crossware at Channel Partners, please contact: marketing@crossware365.com
