The Best Fonts for Email Signatures
Email communication is important in today’s business world. Because of this, elements like email signatures are crucial for showing professionalism and representing your brand. Font is the word used to describe the style of your words, sometimes referred to as typography. Some fonts are easier to read and more professional than others. In this article, we’ll discuss what fonts are the best for email signatures.
1. Understanding the different messages fonts convey
Fonts are like clothes for words. Just like how a fancy dress might make someone seem important, or how casual jeans might make someone seem relaxed, different fonts can make words “feel” different. For example:
- Comic Sans might make things seem fun and playful, like for a kid’s birthday party invite.
- Times New Roman is more serious and might be used for school essays or official papers.
- Script fonts (like ones that look like handwriting) might make something feel special or fancy, like a wedding invitation
So, when picking a font for your email signature, think about how you want your message to “dress up” and how you want people to feel when they read it.
2. Top Picks: Best Fonts for Email Signatures
While there are a huge selection of fonts available, not all are suitable for email signatures. Here are the top choices:
Arial: This font is simple and one of the easiest fonts to read for email signatures.
Helvetica: Popular for its clean lines and balanced proportions making it easy to read. It also doesn’t distract from the message being presented and works well, both in print and digital. It’s also timeless, despite being designed in 1987.
Times New Roman: Easy to read, Times New Roman is one of the most widely-used fonts in the world. It was a standard font for newspapers, magazines and books. It was also the default font for Microsoft Word for many years. Its classic look makes documents and email signatures quite formal, a favourite for academic, legal and official documents.
Calibri: Calibri was designed to be easily read on computer screens. Its rounded, soft shapes making it less tiring for the eyes.
Trebuchet MS: Being one of the “web-safe” fonts, Trebuchet MS is often used in web design and digital documents because it displays the same way across different browsers and operating systems.
3. Choosing your font
Picking the right font for email signatures is key, but customising it can make it fit your brand better. You can change the size for different details and use bold or italics to highlight parts. Make sure the font you choose for email signatures looks good on all devices and email programs. It should represent your brand well and be easy to read. Picking the right font can help others see your brand in a positive light every time they read your email.
4. Keep your brand consistent
Brand consistency is essential for presenting a unified and professional image of a company. It’s much more than just using the same logo; it’s about ensuring that every piece of communication reflects the company’s identity, down to the details like font choices. For instance, the fonts used in headers and body text should match the text of the email address to maintain a harmonious look. Especially in large companies with numerous employees, having consistent fonts and colours in emails is crucial. If everyone uses their own styles and colours, it can appear chaotic and unprofessional.
Crossware’s Role in Perfecting Email Signatures
Crossware helps companies make sure their email signatures always look the same, no matter where they are, what department they work in or what device they are sent from. This means that every email has the same style, colours, and logo. If you update the Crossware email signature platform, you can ensure the changes are rolled out company wideโa huge benefit of having everything centralised. To read more about what makes our email signature management solution unique, click here.
If you would like a free trial, contact us today!
About Author
